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Weather: we like it

April 17, 2013


Having experienced a change in the weather recently where I live, it made me wonder about why weather forecasts are so popular. What makes them unique?

Firstly, they are perhaps the only part of a news programme that can predict the future with any accuracy.* Even when the news previews what’s going to happen, it can’t get it completely right. The sports news obviously can’t predict what will happen in that either.

Secondly, they’re comforting. Many a time I’ve sat watching the TV – the weather comes on, I’m still watching but not taking any of it in. (perhaps not unique in my watching!) Whatever happens in the world and whatever upheaval we’re going through at the time, the weather forecast will always be there. We all have our favourite presenters – and the ones we’re not really bothered about, which just adds to the experience.

Not dissimilar to the shipping forecast on BBC Radio 4. But that’s another tale.

* Not always, of course.

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